Patience for Startups

“Have the courage to be impatient, the patience to be brave.” – When I first read this quote, I was much younger and I remember thinking to myself, this does not apply to me but I can see how it applies to grownups!

After years of reading The Letter, I have come to the point where I am grateful to Abe for so beautifully and poetically making me aware that I am not alone in this silent desperation.

LeadSift is at a stage where we must take bold steps and be most patient, both at the same moment. As a B2B enterprise software, we need to be fervent in contacting Fortune 500 companies and relentless in our patience as we move through their molluscan sales cycles. Crouch behind the trees with feline grace while breathlessly waiting for the moment we can sprint for the kill. Be ready to hear no’s because that’s where we’ll learn the most. Keep trying because we will hear a yes. It’s gut wrenching; for people who have never done sales, who have never dealt with enterprise bureaucracy, for them who take pride in weekly feature releases and working 18 hour days, for them who take pride in moving fast, for LeadSift, for me. Every moment spent waiting feels like breaths being sucked out of our lives.

Startups have two options, move lightening fast or fail. So this dichotomy feels very unsettling, painful. I don’t believe there is an easy way out but believing in the wisdom stops me from feeling like a helplessness headless chicken, enables me to gather the courage to be patient, to wait for another day, the right person, right time, so we can be brave when the moment arrives.

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